ORGANIVISION

One grand vision driving Organico forward is to spread appreciation of the natural world. WITHOUT THIS CONNECTION, MAN WALKS AROUND UNGUIDED IN LIFE. Nature is that great balancer of the soul. Without it we are lost.  Our founders, brothers Cole and Chase Myers were raised in the countryside of Indiana and spent their youth building forts in the woods. They assumed everyone shared their love for the natural world, but as they got older and met new people from all over the world, they realized what those raised in cities lack. It is just impossible to appreciate at the same depth when raised in an urban environment. Even the peacefulness of city parks lack the original biodiversity there once was and your concentration will still be interrupted by cars, planes, and other people. 

This is why we want to bring the natural world to those that never wander. You do not know what you lack if you have never been exposed to it. Kids raised in a city fundamentally lack an understanding of how removed from the thing we all come from-nature. This long lost connection will be reignited with Organico flagship stores. Walking in will be like a baptism in nature. Thanks to advancements in animal husbandry and bioactive vivariums, the entire store will be like stepping foot into that very environment. The environments chosen to be displayed will be different for each store and will focus on habitats seeing high rates of destruction with high biodiversity. This will ensure awareness is made of the most vulnerable and precious habitats. Only by physically experiencing a habitat like this will one be driven to think “oh yeah we really should protect this stuff.” The first stores will be located in Miami, New York City, Tokyo, Dubai, and Paris with habitats from Madagascar, Indonesia, Belize, The Congo, and the amazon represented.  Those deprived from the natural world will have that deep calling to nature reawakened, which then drives them to make conscious actions going forward. These stores will be like walking right into these different environments around the world. With plants, reptiles, amphibians, fish, insects, and mammals living in their natural environments. So visitors will be able to observe these animals as if they were there with them. 

Organico retreats will allow people to unplug in natural environments while still maintaining some luxuries of society. All while contributing to conservation. These will be plots of land that we buy with some previous human activity already. We will renovate and place old school buses as a glamping commune with activities for families. Trails throughout the habitat will allow guests to explore and engage with nature unlike any other vacation. A director will maintain original biodiversity in the habitat as much as possible. About 1% of the land will be disturbed, but the income from vacationing will ensure the other 99% is protected forever. 

These plots will then serve as inoculation points for mother nature to retake what was once hers once humans domination of the planet retracts. This will ensure Earth has as wide a bottleneck through this extinction event as possible. Oftentimes we dont realize how spectacular we are to be a species evolved enough to comprehend and effect the system as much as we do. We must help out where we can.